Planet X is a British bicycle brand and online retailer founded in Sheffield in 1988. Operating out of South Yorkshire, they design and build road, gravel, and track bikes, selling direct-to-consumer to offer competitive prices without traditional retail markups.
Company Background
Origins: Started in Sheffield by Dave Loughran in 1988 before moving headquarters to Rotherham.
Ownership: Transitioned into an employee-owned trust.Business
Model: Direct-to-consumer online sales, lowering costs for performance and race-ready bikes.
Associated BrandsOn-One: Mountain bikes and components.
Titus: High-performance mountain bike frames.
Holdsworth: Classic heritage road and gravel frames.
Planet X: Specialises in road, time trial, triathlon, and gravel builds.